Why Quick Video Recipes Are Popular On Social Media Sites

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Why Quick Video Recipes Are Popular On Social Media Sites

By Gary Martin


If you use social media you have likely seen more than one 60 second food clip. These are known as quick video recipes that offer viewers a visual on prep and preparing a variety of simple dishes. The end scene of clip presents the completed dish for you to save, share, or comment on. Folks will comment on how they liked the dish, offer nutritional input, give variations, and give commentary on how the food tastes.

Some of the comments may offer changes to the original recipe that may be more appealing. This type of clip is becoming very popular and increasing daily. You can verify this by simply logging on to your social media. Some of the clips will be appealing to you tastes and some will not. Recipes are so easy and enticing that you may feel the urge to make it right away.

The short clips keep viewers wanting more. The shots of bright colored ingredients and simple preparation appeal to the pleasure center of the brain and keep folks mesmerized. The task of preparing these foods looks easy and uncomplicated even for folks who do not like to cook. People will feel the urge to share or save every clip hits you almost as it begins playing. Visual learners will likely find great satisfaction with these clips.

If you like to cook then these clips will give you about 60 seconds of enjoyment. You will see that the clips have grabbed the full attention of many viewers when you read the comments. Many of the recipes you see in the clips are actually the creation of an employee of the studio. They have likely tried a new recipe over the weekend and brought it in to be fine tuned, made into a video and edited.

For one production company, the social media fans came close to 50 million in under a year and experienced 84 million comments. Also, close to 8 billion views have been tallied and increase every day. Even though the majority of folks will not make the recipes they continue to view, make comments, and share the videos.

People stay connected with relatives and friends through social media so it is understandable that they share what they find enjoyable. Food is like a universal language and is what connect friends and relatives. Sharing a food video is one way to keep a connection with folks.

There is such an overload of content on social media sites that it is refreshing to be entertained by quick short clips. The food videos are not an invasive intrusion and provides pleasant images of easy to prepare dishes you can enjoy. A lot of people will long on to a social media site and quickly make it past the useless posts looking for entertaining clips.

A food video offers folks enjoyable breaks from the typical status posts and political ranting. These clips are calming and offer entertainment even if the viewer will never make the dish. After a chaotic day it is satisfying for many folks to take a break and watch something they need little brain power for.




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